Persuasion Post – Page 6 – Insights, news, articles, and irony on advertising, marketing, and branding.

Corona deciding to relax no more

By Clay Arghiropol June 25, 2015

An article this week on Bussiness Insider by Ashley Lutz entitled A horrible-tasting Mexican beer is so popular there’s now a shortage in America intrigues us to think that American customers are going crazy! How can we drink so much of a beer that taste so bad? Later on the article she brings experts that reveal ‘the…

Do Not Attempt. Domino's imploding itself

By Clay Arghiropol June 9, 2015

Last week I was surprised with this Domino’s Pizza ad in which they destroy one of its store’s signs saying that Domino’s Pizza now it’s just Domino’s. And wait, I’m not finished! Now you can order pasta, subs, chicken and more! Really!? Domino’s Pizza it’s just too long, right? Let’s make it shorter! And sometimes…

Bloody hell! The bridge is wrong!

By Clay Arghiropol May 26, 2015

We’re watching the clash of two bizarre or inexcusable brands of the NBA. The Warriors and the Rockets. The Golden State logo is not bad, don’t get me wrong, but I can not understand why they didn’t use the bridge ‘upwards’. The line that represent one of the Golden Gate’s cable is going down, instead…

Watch out! Apple's betting big

By Clay Arghiropol May 21, 2015

Popular (marketing) wisdom tells us to never try to change people’s perceptions. It’s easier, faster and (way) cheaper to just offer them what they want. That’s common sense. But, sometimes, some companies and their delusional or megalomaniac geniuses behind the chair decide to do so. To create something new. The very wise ones will build…