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Month: July 2015
Principios do Discurso: Aula 1
Propaganda

Principios do Discurso: Aula 1

By Clay Arghiropol July 15, 2015

O pronunciamento de 4 de julho de Barack Obama Essa é a diferença de se ter profissionais trabalhando na sua equipe. Esse foi o pronunciamento do presidente dos Estados Unidos Barack Obama no dia de ontem, 4 de julho, feriado da independência do país. É assim que se estrutura o discurso: O presidente fala do…

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Verizon quest for simplicity is just odd
Branding, Highlight, Marketing

Verizon quest for simplicity is just odd

By Clay Arghiropol July 8, 2015

I would like you to see this image of the recently opened Verizon Destination Store in Santa Monica, California (above). The carrier decided to cut things to the chase, making its logo minimal, using only the V on the top. Not mentioning the name or anything else, just the V. Can someone tell Verizon this is not its…

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Flying big: Emirates' ruling the skies
Branding, Highlight, Marketing

Flying big: Emirates' ruling the skies

By Clay Arghiropol July 1, 2015

Everybody knows that Emirates Airlines quickly became the most prestigious airliner in the skies over the last years. With the launch of the A380, the first fully double-decker airplane of the world, this became even more obvious since the middle-eastern company is just piling up these flying monsters. Actually, Emirates alone owns 61 of the…

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Branding, Headline, Marketing

Slam dunk! Ballmer's pulling a new play

By Clay Arghiropol March 4, 2016
Branding, Headline, Marketing

GSW: The worst from the best

By Clay Arghiropol February 26, 2016
Branding, Headline, Marketing, Media, Publicidade

How far you need to go to…

By Clay Arghiropol January 22, 2016
Branding, Headline, Marketing

Football in LA is gold. And blue!

By Clay Arghiropol January 14, 2016
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