A few weeks ago, Korean Air revealed their new livery and corporate identity. A common and predicted business move, but I was shocked with the amount of backlash this new branding caused, especially among aviation and marketing enthusiasts. The similarity with KLM was probably the observation I heard the most. And the complaints about “abandoning”…
Author: Clay Arghiropol
Mini thinking: small car missing big
The Cooper today is not just an English icon, but is becoming an American phenomenum as well. Hipsters, millennials, women, youngsters at age or spirit, everybody wants a Mini today. It’s my wife’s wish as well, but the thing is: a Countryman, a Clubman or a Paceman? The cars are cute and amazing, but I…
Slogan Placement: A new way to get your message going
There’s a new way to place your brand in town! In one of the episodes of the new season of Netflix’s House of Cards, two characters meet in a bar where you can see the reflection of a giant Bud neon sign through a glassed fridge door. First action: one of them offer a bottle…
Not the change we want, Bud
From food to cars, it is crazy that in America you have the choice to get everything you want on exactly the size you want. I know usually marketers push it to the super size (right!?), but today world is not about how large it is anymore. It’s about choice. Americans love their freedom and…