From food to cars, it is crazy that in America you have the choice to get everything you want on exactly the size you want. I know usually marketers push it to the super size (right!?), but today world is not about how large it is anymore. It’s about choice. Americans love their freedom and…
Category: Publicidade
How far you need to go to sell soda
This week Coca-Cola announced their new marketing shift. The ‘Taste of Feeling’ slogan guidelines its new strategy for a new reality. A market dictated by the millennials and its believes: hype, fun and of course, less soda! This new concept will replace the ‘Open Happiness’ that was ruling for the past 7 years in an…
Do Not Attempt. Domino's imploding itself
Last week I was surprised with this Domino’s Pizza ad in which they destroy one of its store’s signs saying that Domino’s Pizza now it’s just Domino’s. And wait, I’m not finished! Now you can order pasta, subs, chicken and more! Really!? Domino’s Pizza it’s just too long, right? Let’s make it shorter! And sometimes…